IKEA is a private home products retailer, which deals internationally in flat pack furniture, accessories, and bathroom and kitchen items. IKEA is the company which is being regarded as the pioneer in flat-pack designed furniture; this firm is now the largest furniture manufacturer of the world, with 120,000 employees around the globe.The revenues of IKEA have been growing at a rapid pace in the past few years, in the fiscal year of 2008-2009 these amounts soared up to $28.8 billion USD; this indicates a growth of 7 percent in comparison of the last year. The reason behind this rapid growth of IKEA is that it has been focusing on providing the market with affordable home furnishing products (Grant, 2005,p.120) that it is why it has been a major success all across the world especially in Europe where middle class earners have become citizens of the IKEA world.Delivering value priced home furnishing products has been the intention of IKEA since its formation way back in 1943.
